Elbenwald House Brand – The Shop, To Wear
Among all the big franchises stands one brand you'll only find here: our own. The Elbenwald collection gathers products designed in-house – from the classic logo shirt to tote bags in various editions to motifs around the Elbenwald Festival, where fans, music, and fantasy come together once a year. The name itself is a nod to the elven forests of Middle-earth, since it all started here with enthusiasm for Tolkien's world. So if you want to show where your inner fan does its shopping, this collection has the right statement for you – down to earth, wearable, and guaranteed free of licensing fees to any dark lords. In short: merchandise about the very shop the other merchandise comes from.
What's behind the house brand?
Everyday practicality, above all. The house-brand products aren't display-case pieces but useful items with attitude: tote bags in various sizes and editions – from a plain logo to anime or Christmas motifs – shirts and hoodies that work at festivals as well as in the office, plus lanyards, buttons, and bookmarks for the small gestures. A special case are the festival designs: motifs like "The Party Strikes Back" or "Homecoming" commemorate past editions of the Elbenwald Festival and make correspondingly popular keepsakes. And since a fan community is diverse, the pride button has a permanent place in the range too. In short: things we like to use ourselves – and offer for exactly that reason. The pieces, by the way, get worn conspicuously often by our own team; there's hardly a more honest quality verdict than that.
Frequently asked questions
What is the Elbenwald house brand?
The shop's own in-house product line: self-designed items like tote bags, logo shirts, hoodies, mugs, bookmarks, and buttons – with no outside franchise, but with Elbenwald motifs and festival designs instead.
What's the story behind the Elbenwald Festival?
The Elbenwald Festival is our own in-house fantasy festival that brings together fans, music, and pop culture. The collection holds keepsakes from it – such as hoodies and bags with motifs from past editions.
Where do the products in this collection come from?
From our own design work: the items are designed by Elbenwald itself and released under our own name. Details on material and finish are named on the respective product page.
Range overview
The tote bags are legendary – from the premium format to themed editions. The statement becomes wearable with T-shirts and hoodies, and a mug with a festival motif takes over your coffee break. Pins and buttons, keychains and lanyards, plus bookmarks for the bookworms among the fans, take care of the details.
What else goes well with it?
The brand's roots lie at The Lord of the Rings – always worth a visit. If you already have your bag and shirt, the gift ideas have more for the next occasion, and the Anime theme world explains why the Elbenwald tote bag also comes in an anime motif.
