Blizzard merchandise – one studio, many worlds
Founded in 1991 as "Silicon & Synapse," operating under the name Blizzard Entertainment since 1994: few studios have stacked up this many milestones – Warcraft (1994), Diablo (1996), StarCraft (1998), World of Warcraft (2004), Hearthstone (2014), Overwatch (2016). How much these worlds are worth was put into numbers by, of all companies, Microsoft in October 2023: the acquisition of Activision Blizzard cost around 68.7 billion US dollars – the biggest acquisition in gaming history. At Elbenwald you'll find officially licensed Blizzard merchandise spanning the game worlds: figures, apparel, and collectibles for anyone who'd rather not add up their played hours.
What makes Blizzard stand out?
Long-lived worlds and a community that writes its own legends. StarCraft founded modern esports in South Korea, complete with dedicated TV channels and pro leagues; the in-house convention BlizzCon has gathered fans from around the world since 2005. Even setbacks turn productive here: Overwatch grew out of the cancelled MMO project "Titan." And sometimes the community outpaces the studio – the story of the secret cow level is further down. For collectors, this history above all means motifs with instant recognition value: from Diablo's Lilith to the Protoss to Tracer and D.Va. That staying power pays off twice over – whoever collects today is collecting icons that everyone will still recognize at their desk in ten years.
Frequently asked questions
What Blizzard products does Elbenwald carry?
Officially licensed products from across the Blizzard worlds: figures and statues, T-shirts, mugs, and accessories. Use the filters to sort by game and product type – from Diablo to Overwatch.
What's the deal with the secret cow level?
It started as a fan legend: Diablo 1 never actually had a secret cow level, no matter how stubbornly the rumor persisted. Blizzard poked fun at it with the StarCraft cheat code "There is no cow level" – and then actually built the level into Diablo II, complete with halberd-wielding cows.
How do I recognize officially licensed Blizzard merchandise?
By the Blizzard Entertainment license notice on the product or packaging. Elbenwald carries exclusively licensed goods – for instance from Blizzard Collectibles or Funko.
Range overview
The biggest presence belongs to World of Warcraft – at Elbenwald a brand world of its own with everything Azeroth has to offer. Alongside it stand Diablo for the dark faction and Overwatch for the colorful one. On the product side, the range runs from figures – from the compact format of Funko figures up to statues – through T-shirts and hoodies to a mug that turns your morning into a daily quest. The full theme world is on show at Gaming.
What else goes with it?
Anyone who hasn't had enough dark action after Sanctuary will find kindred spirits at Dark Souls and Elden Ring. And card players protect their treasures with gear from Ultimate Guard – deck protection is a form of armor too, after all.
